Be Yourself Is Terrible Advice: The Neuroscience of Authenticity You have probably heard the advice to “just be yourself.” It sounds inspiring on a coffee mug or a motivational poster, but when you actually try to live it out, you quickly realize it is not that simple. Authenticity is not a switch you flip on. It is a process, and often a difficult one. Most of us have spent years constructing a version of ourselves that is part real, part performance, and part survival strat

Smarter, Stronger, Sharper: The Science of Measuring and Improving Your Brain Health Most people only start thinking about brain health after something goes wrong, when memory slips, focus fades, or stress feels like a constant hum in the background. But what if we could measure how our brain is functioning long before decline begins, and even reverse the trend? That is the vision of Dr. Evelyne Bischof, a Harvard and Columbia trained longevity physician who merges neuroscien